Result Verified: 55.4% Share of Voice in AI Citations achieved in 90 days.
    Case Study: Education & Leadership

    Teaching AI to Speak
    "Innovation & Inclusivity"

    How The Institute for Coaching Innovation (ICI) overcame a rebrand and complex architecture to dominate AI answers, growing visibility by 50%.

    "I'm really excited about the path that you all have put us on. This is extremely helpful... it shows us how to quickly catch up. It gave us a nice boost after having to change our company name."

    ICI

    Dr. Towanna Burrous

    Founder, Institute for Coaching Innovation

    5,400+
    Leaders Trained
    13
    Countries
    +50%
    AI Visibility Score
    Baseline 32 → 48 in 90 days

    The Goals &
    Challenges

    ICI faced the shift from traditional search to AI-driven answers shortly after a major rebrand in July 2025.

    • 1

      Eliminate "Summary Omissions": AI was skipping complex human-centric content.

    • 2

      Shift Semantic Authority: Dominate "Innovation + Inclusivity" queries.

    Invisibility Risk

    Skyscraper content and complex page structures caused LLMs to miss critical context.

    Brand Confusion

    Shift from "CoachDiversity" to "ICI" created a semantic gap in AI memory.

    Technical Latency

    Rich media slowed render times, reducing crawl depth by AI bots.

    The Solution: Dual Web Architecture

    We implemented an AI-Visibility Layer that bifurcates traffic—serving humans visually rich experiences while feeding AI agents structured data.

    Traffic Bifurcation

    Parallel infrastructure achieving 11ms latency for instant AI ingestion.

    Schema Injection

    Explicitly defining brand relationships. Raised Summarizability Score from 70 → 83.

    Signature Hash

    Cryptographic signatures embedded to track exactly when and where AI sources the answers.

    Performance Data

    AI Visibility Score

    90-Day Progression

    48/100

    Outpacing industry average growth by 140%

    High-Intent Presence

    Example: "Executive coaching for women"

    4.5xGrowth

    ICI is now treated as a specialized consultant rather than a general reference.

    Dominant Share of Voice

    ICI now appears in more than half of all relevant high-intent prompts tracked, securing a dominant share of voice against competitors.

    55.4%
    Brand Presence

    Want results like ICI?

    From Generative Engine Optimization (GEO) to semantic entity structuring, we build the infrastructure that makes your brand visible to AI.

    AI Visibility OptimizationGenerative Engine OptimizationDual Web ArchitectureSemantic Entity Structuring